Guests from all directions gathered together, and the sweet wine fragrance overflowed in the golden autumn. On the morning of October 18th, the 2024 China (Baoji) International Liquor Industry Exhibition opened at the Baoji International Convention and Exhibition Center. This exhibition is themed " Taste Wine, Taste History," aiming to build a comprehensive platform for exchange and cooperation and discuss the grand plan for the high-quality development of the liquor industry.

Chen Cungen, President of the China Social Work Federation; Chong Quan, President of the China WTO Research Association; Yang Chunguang, Party Secretary and Chairman of the China Association for International Economic and Technical Cooperation; Dang Hong, Deputy Secretary of the Party Committee of the China Chamber of International Commerce; Li Yuzhong, Vice President of the China National Light Industry Council; Song Shuyu, Chairman of the China Alcoholic Drinks Association; Jia Zhenglan, President of the Shaanxi Provincial Council for the Promotion of International Trade; and Wang Yong, Mayor of Baoji Municipal People's Government, jointly unveiled the exhibition.

In his speech, Wang Yong pointed out that Baoji, as the birthplace of Chinese Fengxiang-style Baijiu, has a continuous brewing history and culture of three thousand years. In recent years, we have insisted on taking the liquor industry as a pillar industry for enriching the people and strengthening the city and a distinctive cultural business card. Guided by "accelerating the construction of China's Fengxiang-style Liquor City and creating a first-class Baijiu producing area in the country," we have vigorously implemented six major actions: "capacity expansion and enterprise strengthening, quality improvement, brand revitalization, market expansion, cultural empowerment, and integration of production and city." The development of the liquor industry has reached a new level. Baoji will deeply study and implement the spirit of General Secretary Xi Jinping's important speech and instructions during his inspection in Baoji, focus on expanding the Fengxiang-style Baijiu industrial cluster, continuously strengthen the foundation for the development of Fengxiang-style Baijiu, continue to promote the historical and cultural heritage of Fengxiang-style Baijiu, and make new contributions to promoting the revitalization of Shaanxi liquor and the high-quality development of Chinese Baijiu. We sincerely invite merchants from all directions to visit Baoji for tourism and investment development and create a beautiful future together.

Dang Hong delivered a speech, and Song Shuyu, Li Yuzhong, Chong Quan, and Luo Manyue, Minister Counsellor of the Bolivian Embassy in China, also spoke. Ding Shengren, Standing Committee Member and Executive Deputy Mayor of Baoji Municipal Party Committee, presided over the opening ceremony.

Officials from relevant departments of the Ministry of Industry and Information Technology and the Ministry of Commerce, leaders from relevant provinces and cities, heads of relevant domestic and international industry associations and chambers of commerce, representatives of domestic liquor experts and scholars, representatives of famous liquor enterprises such as Xifeng Liquor, Moutai, Wuliangye, Luzhou Laojiao, Fen Liquor, and Jiannanchun, and representatives of some well-known domestic and foreign distributors and purchasers attended the opening ceremony.

After the opening ceremony, the attending leaders and guests visited the exhibition hall.

This exhibition is hosted by the China Chamber of International Commerce and the Baoji International Chamber of Commerce and is the second time Baoji has hosted an international exhibition event themed around the liquor industry. The exhibition runs from October 18th to 22nd, covering a total exhibition area of 30,000 square meters, with 3 indoor exhibition halls and 1 outdoor exhibition area. There are 239 participating enterprises, including 62 overseas exhibitors.